Content Strategist at ICF

 Content Strategist

Who we are:
ICF Mostra is one of the leading integrated communication agencies in Europe, specialising in public information campaigns across Europe. Mostra offers a wide range of services such as audiovisual production, creation of publications, organisation of events, media relations, development of websites, multilingual translations, etc.
This is a full-time position based in the European Commission in Brussels.

Nature of the tasks:

  • Defines and Implements web editorial strategies, schedules, guidelines and tools over the full content life cycle
  • Creates content strategy deliverables, e.g. content Inventory and audits, gap analyses, content models, taxonomies and metadata schemes, style guides, etc.
  • Identifies how content (e.g. web pages, social media, biogs, newsletters etc.) can underpin business goals and respond to user needs
  • Defines key themes and messages, tone, content purpose, content gaps, SEO, content channels, workflows and governance of content for specific projects
  • Analyses user feedback to help inform and improve content strategy
  • Suggests solutions to ensure consistent and timely publication of content
  • Identifies achievable success factors and measurement tools for content strategy
  • Produces content strategy reports
  • Capable of conducting analytic research on user surveys in Microsoft Excel
  • Maintain a series of content inventories – screening existing content and updating the content inventory database

Knowledge and skills:

  • Excellent knowledge of the emerging field of content strategy
  • Good Interpersonal skills
  • Excellent research, writing and reporting skills
  • In-depth editorial knowledge on content modelling and creating Drupal content types (technical knowledge is not required)
  • Very good knowledge on content strategy / SEO / user and business needs analysis
  • Capable of writing guidelines, editorial briefs and reports for Senior Management
  • Very good knowledge on the EU and its institutions – meaning being familiar with all the websites of the EC
  • Being able to convert content models into tangible wireframes – be familiar with wireframe software such as Axure, Sketch and Omnigraffle
  • Ability to deliver presentations
  • Good communication skills
  • Experience in user testing techniques (at least understand what the different techniques entails – so passive knowledge instead of in-depth knowledge)
  • Capable of translating content needs into user experience concepts – therefor the capability of using wireframe (Sketch) and mind mapping (MindNode) software is a big asset
  • A content strategist is the bridge between the information architect/user interface designer and the content person. Therefor the person should have a good knowledge from both worlds

Language skills:

  • Very good command of English
  • French is an asset

Education and Experience:

  • University level education
  • At least 4 years of professional experience within the type of work.


Read more and apply here.


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